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Executive Summary: Once a household name, Dutch consumer electronics major Philips has slipped over the years to become an also ran. Its repeated attempts to flare up its mojo have failed. Will its attempt at repositioning its products at the youth work? This case study looks at what went smirch and what the company needs to do in order to succeed.  In April 2010, when Philips Electronics India Ltd announced its plan to outsource its TV lineage toVideocon Industries, the decision came as no surprise. The five-year pact, under which Videocon is handling Philipss TV manufacturing, dissemination and sales in India, is aimed at restoring the profitability of the TV agate line. Philips was at once a dominant player in the segment, with a foodstuff share of around 15 per cent in the archaeozoic nineties, alone business eroded as Korean and Indian daubs grabbed grocery share. As volumes fell, the company struggled to run its TV grinder in Pune efficiently. It took the third-party route to manufacture CRTs and imported liquid crystal display screens, but this didnt help. Then the company licensed the unit to Videocon. The haste of Philipss consumer business - especially TV - began in late 1990s Through the arrangement, Philips leave behind get royalty income base on turnover.

Videocons economies of scale in manufacturing and its strong distribution internet will help the Philips brand reach more outlets and go down the cost per unit. The downfall of Philipss consumer business - especially TV - began in late 1990s. The reasons were beyond the insure of the managemen t. The entry of Korean chaebols such(prenom! inal) as Samsung and LG started eating into the market share of older players such as Onida, Videocon and Philips. Philips decided to pegleg to its usual strategy: relying on technology rather than alter distribution and marketing. It didnt want to repugn with the Koreans on pricing, and thought the prize technology of its products, be it take to or sound quality, would hold out. We took a...If you want to get a full essay, order it on our website: BestEssayCheap.com

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